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HIGHLIGHTS

Nature calls platinum replies

Nature calls platinum replies

17 November 2009

As nature becomes more of a force to be reckoned with, its influence can be seen in the latest platinum jewellery designs from around the world. Italian and French collections reaffirm platinum’s bond with nature. The naturally white metal, with its flowing forms and lustrous surface, evokes both rippling water and the gossamer-like breath of air.

Nature calls platinum replies
Italy, Roberto Coin

The animal kingdom has been explored with designs ranging from the simple, to the geometric to the baroque. Droplets, stars, animals and floral motifs are an explosion of form, light and lines.

Nature calls platinum replies
France, Benedikt Aïchelé

Still inspired by nature, the German design approach is to create modern, elegant and expressive jewellery that takes on the personality of its wearer. Naturally white, pure platinum captures the essence of nature perfectly. Pearls and diamonds are combined with platinum for simple, modern jewellery.

Nature calls platinum replies
Germany, Schwab Gold

This can be seen in the collections from the United Kingdom where platinum motifs such as shells, stones, hearts and flowers featuring diamonds, create a cool, carefree look. No longer the preserve of cocktail rings, coloured gemstones from rose and yellow diamonds to emeralds and rubies are now found in engagement rings, bracelets and necklaces. A desire to return to traditional “heirloom” jewellery, is reflected in the re-emergence of the delicate technique of filigree that perfectly shows off platinum’s ductility.

Nature calls platinum replies
UK, Fei Liu

It is the art and architecture of exotic cultures that is the inspiration behind the designs dominating the jewellery scene in the United States. Platinum has unique qualities that allow designers to create intricate, lightweight and extremely graceful designs with a combination of polished, matte, smooth and worked surfaces. The luminous, white metal perfectly sets off diamonds and precious stones, and this can be seen in pierced bracelets, long chains with pendants and precious earrings.

Nature calls platinum replies
USA, Chad Allison

It is thoughts of the future, where everything can be perfect and harmonious that has influenced innovative jewellery by Chinese designers and manufacturers. Necklaces, pendants and earrings feature motifs inspired by the universe, stars and nature.

Nature calls platinum replies
China, Pia Marini

In India, platinum jewellery collections feature designs with winding, structured, natural forms that are a declaration of the wearer’s individual style. Jewellery goes beyond creativity achieving a look that is unique, yet adapted to Indian culture, lifestyle and customs.

Nature calls platinum replies
India, Ganjam Nagappa

Japan sees a return to very feminine floral, snowflake and moon motifs. Platinum station chains, where the stages of a woman’s life are marked with floral designs or coloured stones, continue to be popular. Diamonds, pink and yellow stones are making a comeback with rings and bracelets increasingly featuring pink sapphires, rubies and emeralds.

Nature calls platinum replies
Japan, Global Corporation

Platinum, regarded by some as the fifth element of nature, is 95% pure, 30 times more rare than gold and is the most enduring precious metal. Having come from deep within it, platinum is going back to nature.

www.preciousplatinum.com

In The Press
 PGI launches “platinum promise” facebook application - 25 April 2012
 PGI & David’s Bridal - Platinum Moments Sweepstakes - 15 November 2011
 PGI partners with artist to create innovative masterpiece - 18 October 2011
 Platinum Guild International USA - “Show Us Your Platinum” - 24 August 2011
 The 2nd JCK 2011 Platinum Innovation Awards: call for entries - 7 March 2011
 Platinum jewelry at the 68th Annual Golden Globe Awards - 25 January 2011
 The winner of Platinum Innovation Award : Nina Georgia Friesleben - 12 August 2010
 Values Change, Platinum Endures - 12 February 2010
Highlights
 Versatile Platinum Design: Aesthetic – Modern – Unique - 22 November 2010
Trade News
 The 2nd annual JCK 2011 Platinum Innovation Awards Winners - 6 June 2011
 Stunning Platinum Designs at Baselworld - 30 March 2011
 Internet: www.preciousplatinum.com - 29 July 2009






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