By Cynthia Unninayar
In International Jewellery’s Winter issue, Trends & Colours 2010, our annual trends tracker guide, we talked about the top twelve trends in fine jewellery for 2010. Since colour is one of the major trends,
we also included opinions from fashion designers on the use of colour. We continue here with more
colours for Spring 2010 in both jewellery and fashion, including more comments from couturiers.
| Ella Moss by Pamella Protzel, using
Pantone Tomato Purée. Women
are much more careful in
what they purchase. Consequently,
colour becomes
the most important and first
thing that a customer sees
when she is going through
a rack of clothes. It has to
be a great shape and made
beautifully, but the first thing
that grabs her attention is
colour. |
| Maria Pinto, using Pantone Amparo Blue. As
always, I feel connected to women’s
needs in these ever-changing times.
More than ever, the collection is about
offering colourful styles that tempt us
into submission. Consumer consciousness
has never been more relevant,
and we are more precise in fulfilling our
needs as opposed to our desires. That
said, colour is one of the most dynamic
aspects in choosing what we will bring
into our lives. Colour is the enticement
factor. |
| Tracy Reese, using Pantone Fusion Coral.
Versatility! My goal is to create yearround
fashion in seasonless
colours. |
| Bapalal Keshavlal, Casato |
| Adam Lippes, using Pantone
Aurora. Colour has always
been extremely important
to me as a designer and
continues to be. I think
customers want special
and unique, now more
than ever. And they want
to see good value. One
way of offering that is with
colour. |
| Temperley London by Alice Temperley, using
Pantone Violet. We have found that
in gloomy economic times such
as these, people want fashion to
provide something uplifting and
spectacular and are looking for a
tonic to the general air of doom and
gloom. The spring/summer 2010
collection is bright, fun and, in
places, extravagant as a result. |
| Giovanni Ferraris, Talento Gioielli |
| Cynthia Steffe by Shaun Kearney, using
Pantone Turquoise. I think Spring
is about wanting to be carried
away by clothes, finding
the fantasy in them, but never
leaving the ground. The colour
palette reflects that in fresh,
airy, hopeful colours, grounded
by a soft shade of Gray that
feels ethereal and practical at
the same time. |
Fashion sketches, quotes, and colours are courtesy of Pantone Fashion Colour Report Spring 2010.
