By T. R. Flora
Awarded the title of “Silver Jewellery Brand of the Year” for the past three years in its home country of Germany, Bastian Inverun’s reputation for quality sterling silver jewellery is quickly spreading around the world.
The philosophy of Bastian Inverun can be summed up in three Latin words— Ingenuus, Verum, Unicus—that combine to give the term Inverun. Signifying Noble, Genuine, and Unique, these words embody the values that have guided the company since 1974. A specialist in sterling silver jewellery, the brand was also the first to launch silver jewellery set with diamonds more than 20 years ago, resulting in a very successful line that continues to this day.
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From the very outset, Bastian Inverun has set a simple guideline that it follows faithfully: Designs that are in line with the latest trends but that are also made for eternity. The brand’s Spring/ Summer 2010 collections offer a fashionable assortment of jewellery using only natural materials, including sterling silver, gold, genuine gemstones such as citrine, garnet, carnelian, chalcedony, and selected pearls.
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The Silver & Diamonds line stands out by virtue of its innovative design work that skilfully combines classical forms and with cutting-edge modernity. The skilled craftsmanship, high-quality fashioning and finishing, and imaginatively-cut gemstones combined with stylish settings make each individual piece a sparkling little masterpiece. And, all of this comes with an affordable price tag.
With its attractive price/value ratio, the strong marketing support it provides to retailers, and the highly comprehensive range of more than 100 new designs every season, it is clear why Bastian Inverun is well established in Europe and is moving rapidly into overseas markets such as the United States, Canada, New Zealand, and Australia.
The company is not resting on its laurels, however, and continues to meet the market needs for today’s price-conscious consumer who wants trendy yet timeless pieces that are noble, genuine, and unique.
