By Cynthia Unninayar
At the forefront of fashion, this creative jewellery brand captures the daring fun of Brazilian style and the bold colour of Brazilian gemstones in three new collections that are sensual, sophisticated with a touch of whimsy, and very importantly, affordable luxury for today’s lifestyles.
For Brazilian brand Brüner, designing stylish and high quality jewellery has been its guiding principle for the last 44 years. With collections ranging from classic to contemporary to even exotic, the creative use of colourful Brazilian gemstones combined with diamonds and gold results in pieces that are eye-catching, fashionable, playful, and very importantly reflect the new versatile and affordable luxury that today’s consumers are looking for.
For the Summer 2010 season, Brüner has created three new collections: Alegria, Lume, and Disco.
 |
“Alegria means joy and happiness,” explains Carla Brüner, co-owner. “Inspiration for this line comes from the fluid and graceful motions of a ribbon dancer. The precision synchronization of the ribbon and the choreography of the dance are evoked in this jewellery.” Another important characteristic of Alegria is the colour versatility of its pieces. “We wanted to create jewellery that would go with any situation, from casual day wear to elegant soirees.” To this end, the stones—amethyst, blue topaz, citrine, and prasiolite—are interchangeable, allowing customers to personalize their jewellery to match an outfit, and even the pieces themselves are transformable. An earring, for example, can be easily changed from an elegant dangle to a simple stud or hoop in a few seconds.
 |
The second line, Lume, signifying fire, features organic, abstract designs using gemstones with special cuts, to give an almost surreal effect. “Fire, the sacred symbol in almost every culture, imparts its mysticism to inspire the jewellery in our Lume line,” adds Carla. Lume uses gems such as cognac and champagne citrine, amethyst, prasiolite, and green gold quartz paired with diamonds and 18K gold.
 |
The third line, Disco, reminiscent of the exuberant rhythm of Brazilian youth plays on the colours of shimmering Brazilian gems combined with the brilliance of gold and diamonds. Colours for Disco range from the popular orange and yellow shades of citrine and quartz to the vibrant tones of blue topaz and amethyst. “The citrus colours continue to be popular for the summer months, while the blue and violet tones are more animated,” says Carla. With its bold and unique Brazilian expression, Brüner’s jewellery can be dressed up or dressed down, worn with an evening gown or with casual business attire, making it a perfect solution for today’s woman on the go who wants elegant and affordable luxury.
