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Fabergé unveils a revolutionary new business model

Fabergé unveils a revolutionary new business model

19 July 2010

Fabergé, the new and revitalised brand inspired by the genius of Peter Carl Fabergé, the great artist-jeweller and goldsmith to the Imperial Court of Russia, introduces an entirely fresh concept and business model to the world of luxury.

In keeping with Fabergé’s great entrepreneurial spirit of innovation and modernity, the concept subtly repositions the individual artist-jeweller within the framework of a contemporary luxury brand.

Fabergé unveils a revolutionary new business model
Pansy brooch, white Hibiscus cuff, Vagabonde drapee azure ring

The inaugural collection, ‘Les Fabuleuses’ is presented in a compelling new on-line environment, focusing on the needs of the client and offering the ultimate in service and experience. In this way, Fabergé combines high technology with the intimacy that is so much a part of the High Jewellery experience – and so much part of Fabergé’s world.

Fabergé perfects the art of choice. Alongside its headquarters in London and Geneva, which houses its first store, Fabergé has created a state-of-the-art universe, an on-line ‘Global Flagship’ that revolves around each client, showing the jewels to perfection, adapting to personal preferences, wishes, dreams and desires. Exploring the full potential of the Internet to operate around the world and around the clock, introduces an all important element of human interaction through an expert team of sales advisors, accessible 24 hours a day, seven days a week.

Fabergé unveils a revolutionary new business model
Sadko sea horse brooch, Sea Tzarina earrings pushes boundaries , introducing new technology, shaping the pioneering on-line flagship to reflect the brand ethos and replicate the High Jewellery experience. First the Fabergé client is drawn to an elegant and animated shop window, in which can be glimpsed a small selection of jewels, each with an enticing insight into the themes that enrich the inaugural collec tion. On entry into the inner sanctum – redolent of Fabergé’s original private salon – the client is free to browse the collections, and at this stage can be introduced to a dedicated personal sales advisor with a wealth of expertise and in-depth knowledge about Fabergé past and present. The client can be linked, according to preference either by video for a face-to-face consultation, by telephone or by live text conversation.

Fabergé unveils a revolutionary new business model
Diamond Scarab ring, Charmeuse orange bangle, Tourmaline blue bangle

The ease and flexibility of the new environment offers complete discretion, either ensuring anonymity or inviting an interchange of information and building a close working relationship.

The client can explore a particular jewel in minute detail on-line, seeing the piece from every angle and choose to visit the store in Geneva, or make a private appointment in the city of his or her choice. Once selected, the Fabergé jewel will be hand-delivered by the sales advisor, at a time and place to suit the client, anywhere in the world, whether at the top of a mountain, or on a private island in the middle of the ocean.

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