Modern, vibrant concepts by Picchiotti

May 2009


Picchiotti needs little or no introduction. Founded in 1967 by Giuseppe Picchiotti in Valenza, Italy, today the jeweler from the ‘City of Gold’ is renowned worldwide.

Modern, vibrant concepts by Picchiotti

The latest addition to the vast Royal Star Collection is this beautiful parure of a necklace and earrings. In 18 carat white gold, the central stars are enhanced by a cluster of buff-top square rubies, surrounded by white diamonds and outlined by a fine line of black rhodium. An innovative, elegant and sophisticated design.

Picchiotti’s understanding of jewelry and the industry in general, his long-term commitment to excellence, sound business ethics and the rich tradition of artistic excellence combined with a modern twist, ensures that the family-run business will enjoy continued success. Picchiotti’s sophisticated and distinctive jewelry is created entirely in-house and Giuseppe Picchiotti himself oversees every aspect of the design and production process, and yet spends much of his time searching the world for the rare stones which highlight his collections. Often, his travels result in the discovery of stones of such incredible size, beauty and uniqueness that they become the inspiration for his signature pieces. He is above all a connoisseur of colored gemstones – which feature as a highly recognizable trademark in the Picchiotti collections.

New challenges With the current challenging economical environment in mind and an evolution in consumers’ needs and tastes, Picchiotti has been gradually introducing new lines inspired by modern concepts and vibrant fashions that blend together to give an enduring style with what is clearly a distinctive motif. These collections include inventive designs and settings that have been conceived to be worn as an ‘everyday’ accessory. However, every piece of jewelry that emerges from the workshops still reflects the high standards of quality and craftsmanship associated with Picchiotti and is accompanied by a certificate of authenticity. In addition, each and every piece in the exclusive collections is stamped with the ‘Picchiotti’ signature mark. This seal is the purchaser’s assurance that the jewelry is a genuine creation by Picchiotti. Picchiotti’s jewelry is favored by the fashion conscious, well-dressed, sophisticated woman, one who does not like to show off, but who appreciates the beauty of these finely designed and treasured pieces of jewelry and is very much aware of the fine craftsmanship behind Picchiotti creations.

2009 Collection Highlights To further enhance the unique elements of its signature pieces, Picchiotti has made extensive use of one of the rarest and purest metals to be found on earth: platinum. Picchiotti’s signature pieces feature important diamond, emerald and sapphire necklaces, earrings and rings enhanced by platinum that give a classic, yet contemporary look. These collections are designed as a showcase for the different cuts of the precious stones chosen by Picchiotti: exquisite and unique solitaires as rare and eternal as the platinum in which they are set. The jewelry is simple yet unique, modern but still classic, in short, a genuine reflection of contemporary femininity.

Modern, vibrant concepts by Picchiotti

A very refined and elegant brooch, the Feather, is the expression of Picchiotti’s talent in reproducing the complex beauty found in nature and giving it life as a piece of jewelry. Of a sinuous and elegant shape, this 18 carat white gold brooch features sparkling white diamonds and an elegant, thin line of buff-top baguette sapphires.

www.picchiotti.it