By Rayan Innue
The accolades keep on coming for bastian inverun. In 2010, for the fourth straight year, the German brand was named “Silver Jewellery Brand of the Year” by retailers in its home country.
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Bastian inverun is not, however, only appreciated in Germany. With an impressive growth rate of 30 percent in 2010, fuelled in large part by its rapid growth in the United States, Russia, Canada, New Zealand, and Australia, it is clear that bastian has attracted a global audience. Created in 1974 and specializing in sterling silver jewellery, the brand was the first to launch silver jewellery set with diamonds, more than 20 years ago, resulting in a very successful line that continues to this day.
From the very outset, bastian inverun has set a simple guideline that it follows faithfully: Designs that are in line with the latest trends but that are also made for eternity.
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The brand’s 2011 collections offer a fashionable assortment of jewellery using only natural materials, including sterling silver, gold, genuine gemstones such as citrine, garnet, carnelian, chalcedony, and selected pearls. They stand out by virtue of the brand’s innovative design work that skilfully combines classical forms with cuttingsedge modernity. And, best of all, the collections come with an affordable price tag.
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Not resting on its laurels, however, bastian is launching a second brand in 2011. “We have acquired the global jewellery license for the Scandinavian fashion brand, Marc O`Polo,” says Axel Niesing, managing director of bastian. “This rapidly growing brand was founded in Sweden in 1967 and has remained true to the vision of using natural products with an ever fresh contemporary edge. Marc O`Polo’s definition of style is that of a certain inner confidence— an ability to enjoy the simple beauty of life in full—Nordic luxury.” With not only its own brand label but now also Marc O`Polo, bastian will continue to offer an attractive price/value ratio, strong marketing support for retailers, and a comprehensive range of far more than 100 new designs every season.
It will also continue to meet the market needs for today’s price-conscious consumer who wants jewellery that is natural with a contemporary edge.
