The Indian jewellery giant Gitanjali Group outlines the group’s international strategies for the coming years. One part is the acquisition of five major Italian brands.

The Indian company, Gitanjali Group, headed by Mehul Choksi, recently acquired the important Italian brands Valente, Stefan Hafner, Nouvelle Bague, Io Sì, and Porrati. With this acquisition, Gitanjali launched “Leading Italian Jewels,” an Italian holding company belonging to the parent Indian group.

Mehul Choksi founded the Gitanjali Group in 1966—and turned it into one of the world’s largest diamond and jewellery empires—it is now listed on the Mumbai stock exchange. It also introduced the concept of distributing designer jewellery to make it accessible to the general public on the Indian market. The group now has a business with a complete, vertically-integrated vision: from the processing of diamonds and precious stones—it is a DTC sightholder—to the production of jewellery—it owns the D’Damas, Nakshatra, and Gili brands. Through an international network of retail outlets that it either owns or manages directly, Gitanjali also has retail distribution of lifestyle brands in India, the United States, Britain, Belgium, Italy, the Middle East, Southeast Asia, China, and Japan.

Stefan Hafner, Nouvelle Bague, Io Sì and Porrati are being distributed by Blu srl while Valente is distributed along with other Gitanjali Group brands by Giantti Italia srl. “The presence on the Italian market is in line with our goal of acquiring excellence and expertise in the creation and handcrafting of jewellery,” explains Mehul Choksi. “Italy is the world leader in this. It represents the cutting edge of jewellery design and we are great admirers of ‘Made in Italy’ creations.”

See these brands in the newly launched Leading Italian Jewels booth at the Couture Show at the Wynn Las Vegas in June. Couture - Wynn Las Vegas - Lafite Ballroom # 306