Like the magnificence of a Puccini aria, Opera Jewels radiates with passion, elegance, and innovation. While so many distributors struggle to stay alive, this six-year-old company is soaring to new heights.

“In this erratic and critical economic period,” states Opera’s co-founder, Massimo Zerbini, “when so many companies are afraid to invest in developing and creating solid relationships with customers, Opera Jewels is strengthening its commitment with presence, support, and innovation. Our goal is to become—for every customer—an important strategic partner in their success.” Founded in 2003 by Massimo Zerbini and Andrea Medri, Opera Jewels was born on the beautiful Caribbean island of St. Martin and is now based in Miami Beach, Florida. The two founders knew that to differentiate themselves, they needed to be truly innovative—not just in the way they approach business, but with the brands they would represent. Their search led them to Valente Milano, and in 2004, Opera Jewels became the exclusive distributor for this highly creative Italian brand.

“Valente’s jewelry has similar qualities of artistic spirit and refinement that reflect Opera’s philosophy,” Zerbini explains. “It is the perfect match.” Opera Jewels put Valente in the spotlight and helped it achieve worldwide status as a contemporary couture jewelry brand. With Zerbini’s strategic focus on brand positioning and strong distribution channels, demand for Valente has skyrocketed.

“Our strategy underlines Opera’s commitment as a solid financial investor, even during this recessionary economic phase,” Zerbini insists. “It puts the emphasis on marketing, distribution, and staff to build brand awareness and equity.” Without question, Opera Jewels is responsible for much of Valente’s newfound success. In 2008, at the Couture Show in Las Vegas, the brand won the “Town and Country Couture Award.” Always the visionary, Zerbini’s precise positioning of the brand’s unique style, as well as placing a renewed emphasis on the intrinsic value of Italian craftsmanship, has been win-win for both companies.

“Equally as important to our success,” he adds, “is our ability to find and work with the finest jewelry retailers.” This master marketer’s goal includes a threefold plan: “First, to work closely with each retailer; second, to help each retailer develop its business; and third, to support our retailers with the highest degree of customized service,” he explains. Zerbini believes that this philosophy is a key factor in the company’s remarkable success, and one that will continue to allow it to attract and benefit other high-end brands. In March of 2009, Opera began working with the prestigious DIT Group for the distribution and marketing of Stefan Hafner, Nouvelle Bague, IoSi, and Porrati in North and South America, as well as the Caribbean. “We are very proud of this important new partnership,” he states.

Another important new partnership for Opera Jewels is with the jewelry line of couture fashion designer John Galliano, whose jewelry is made in collaboration with Valente. “We are very proud to work closely with one of the icons of fashion,” says Zerbini. “We believe that this collaboration will extend the creativity and research with precious metals and stones to develop even more unique jewelry collections.” With a philosophy that is as passionate, elegant, and innovative as Puccini’s music, Opera Jewels is redefining the sounds of success, and Massimo Zerbini is the perfect marketing maestro to make it happen.

www.operajewels.com