By Man Kei Tong
More than just a mere slogan, this phrase evokes the philosophy of one of the world’s leading global jewellery brands.
Since its global launch more than 20 years ago, Bapalal Keshavlal has become an established and prestigious name with many of the world’s most prominent high-end jewellers, providing jewellery that is known not only for its distinctive designs, but also for its high added value.
its long history has been directed towards serving the emotions and desires of the women who wear these sumptuous creations. “The woman is where it all begins,” muses founder Romy Mehta. “We use our skills in the art and craft of jewellery to create pieces that radiate beauty and femininity, a perfect complement to the wearer.”
Never one to rest on its laurels, Bapalal launched Auratam at the May-June 2009 shows of Couture, Luxury by JCK, and the JCK’s Prestige Promenade. The unique technology used to create these remarkable pieces is one of the first of its kind worldwide and has earned rave reviews by consumers in the USA, Europe, the Caribbean, and Japan.(For more about Auratam, please visit www.auratam.com.)
The following are just a few of the notable achievements of the Bapalal Keshavlal brand over the last few years.
- Years ago, it was the only Indian com-pany to have been invited to showcase its selective high-end jewellery at such important trade shows as Couture Collection and Conference, Luxury at JCK, Prestige Promenade JCK, About J in Italy, the prestigious pavilion B1 at the Vicenza Show, and in 2013 at Centurion.
- It has been a consistent winner of the JCK Jewellers Choice awards in different categories starting in 2008, and continuing in 2010, 2011, and 2012. In 2012, the brand won the Grand Prize out of dozens of winners.
- In addition to advertising in major international jewellery trade publications for the past twelve years, it is now promoting the brand in select consumer magazines.
- Its integrated marketing strategy has resulted in increased brand awareness and sales volume with existing customers and an influx of new clientele.
- Bapalal Keshavlal has repeatedly received awards for outstanding export performance from the Government of India, during the past decade, in the category of gem and diamond-set jewellery.
Its international designs can be seen in catalogues and its website .
