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PANTONE 18-3838 Ultra Violet, PANTONE® Color of the Year 2018

PANTONE 18-3838 Ultra Violet, PANTONE® Color of the Year 2018

14 December 2017

A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future.

PANTONE 18-3838 Ultra Violet, PANTONE® Color of the Year 2018

Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now. The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own.

Enigmatic purples have also long been symbolic of counterculture, unconventionality, and artistic brilliance. Musical icons Prince, David Bowie, and Jimi Hendrix brought shades of Ultra Violet to the forefront of western pop culture as personal expressions of individuality. Nuanced and full of emotion, the depth of PANTONE 18-3838 Ultra Violet symbolizes experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets.

PANTONE 18-3838 Ultra Violet, PANTONE® Color of the Year 2018

Historically, there has been a mystical or spiritual quality attached to Ultra Violet. The color is often associated with mindfulness practices, which offer a higher ground to those seeking refuge from today’s over-stimulated world. The use of purple-toned lighting in meditation spaces and other gathering places energizes the communities that gather there and inspire connection.

About the Pantone Color of the Year

“The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today.” – Laurie Pressman, Vice President of the Pantone Color Institute.

As individuals around the world become more fascinated with color and realize its ability to convey deep messages and meanings, designers and brands should feel empowered to use color to inspire and influence. The Color of the Year is one moment in time that provides strategic direction for the world of trend and design, reflecting the Pantone Color Institute’s year-round work doing the same for designers and brands.

www.pantone.com

Pantone Fashion Color Report, Fall 2018 - 3 July 2018
Pantone Fashion Color Report, Fall 2017 - 27 October 2017
Pantone Color Institute Releases Spring 2017 Fashion Color Report - 21 April 2017
Pantone Unveils Color of the Year 2017: PANTONE 15-0343 Greenery - 26 March 2017
Pantone® Fashion Color Report Fall 2016 - 16 June 2016
Pantone® Fashion Color Report Spring 2016 - 6 December 2015
Pantone® Fashion Color Report Fall 2015 - 29 July 2015
Pantone Reveals Color of the Year for 2015: PANTONE 18-1438 Marsala - 9 December 2014
Colour Matters - Interview of Executive Director of the Pantone Color Institute - 7 July 2014



 

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