Fabergé approached IBM with a business and technology challenge. How could the unique feel of a luxury brand experience be replicated on-line?
|
Imagine a boutique on the high street without the constraints of limited business hours or limited geographic locations, yet with the service a discerning client would expect from one of the most luxurious brands in the world.
|
The result is faberge.com, an innovative web destination that aims to fundamentally change the on-line experience by translating the traditional luxury store experience to the web. In collaboration with Fabergé, IBM used the global breadth and depth of its customer experience design, business strategy and technology expertise to create a ground-breaking online experience.
The greatest dif ferentiator of the Fabergé on-line experience is the replication of the exclusive, personal interaction between the client and sales advisor.
At faberge.com clients interact one-to-one, in real-time with their sales advisor by live text conversation, telephone or video consultation. Pieces from the Fabergé collection are then gradually revealed to clients in the highest possible quality with the uniqueness of each piece reflected in its presentation.
