Platinum Guild International (PGI‐USA) in conjunction with JCK Las Vegas announces a call for entries for the second annual JCK 2011 Platinum Innovation Awards, held at JCK Las Vegas at Mandalay Bay, June 3 through June 6, 2011.

Following the success of last year’s competition – which included an impressive 75 entries from the nation’s top jewelry brands – this year will once again celebrate and award innovative platinum design in both bridal and fashion jewelry. The deadline to enter is April 6, 2011.

Contest categories were selected by top US retailers based on what platinum product they would like to see in their stores. This year’s contest categories include:

Vintage‐Inspired Platinum Engagement Ring Modern Platinum Engagement Ring Entry Platinum Engagement Ring (semi‐mounts under $2500 retail) Platinum Wedding Band Platinum Earrings Platinum Fashion Ring

Entrants within each category will instantly become “nominees” into this year’s competition, and benefit from having their design professionally photographed and featured on PGI‐USA’s consumer website, www.preciousplatinum.com as they await the chance to win the Platinum Innovation Awards’ prize package, valued at $50,000. Contest judges will be an elite panel of top editors and retailers attending JCK Las Vegas.