Europa Star - CIJ Women’s Watches & Jewels
Jewellery, Watches & Accessories

A publication
Spacer Spacer Spacer Spacer Spacer Spacer Spacer Spacer Spacer Spacer Spacer Spacer Spacer Spacer








IDI Launched “Welcome to Israel” Marketing Campaign

IDI Launched “Welcome to Israel” Marketing Campaign

7 April 2011

The Israeli Diamond Industry’s annual press lunch at BaselWorld revealed the industry’s new strategic campaign for 2011. Israel Diamond Institute Group of Companies (IDI) Managing Director Eli Avidar introduced the new campaign “Welcome to Israel”, which he said would be the theme for all marketing efforts in Israel and abroad.

The lunch took place at the Basel Convention Center, as in previous years it was attended by dozens of journalists representing major trade and general media.

IDI Launched “Welcome to Israel” Marketing Campaign
Reuven Kuvent

The guest speaker was Reuven Kuvent, outgoing CEO of Dun & Bradstreet Israel, who spoke about the accelerated growth of Asian economies, especially China and India, and its impact on consumer demand and the diamond industry. Kuvent said, “By 2030 the Chinese economy will be the largest in the world, the U.S. will be second and India will have the third largest economy.” Although the U.S. might seem to be less attractive now due to poor economic performance, he called on the industry to cultivate each of these markets for the future.

IDI Launched “Welcome to Israel” Marketing Campaign
Eli Avidar

IDI Managing Director Eli Avidar said that the Israeli Diamond Industry had weathered the economic crisis and has come out strengthened. He said that most of Israel’s leading diamond companies saw their exports increase by over 50% in 2010, and that they were on their way to reaching pre-crisis export levels.

Avidar also explained the 2011 marketing campaign "Welcome to Israel". “We want to welcome you to Israel, whether you are in Basel, at other diamond and jewelry shows, online, or actually visiting Israel, where you are all most welcome of course.” He said that during the year IDI would be opening a new office in the Bharat Diamond Bourse in Mumbai, would be expanding its participation in trade shows, especially in India and Hong Kong, and would be working toward establishing a rough diamond sourcing group in Israel.

Avidar also launched a new iPhone application for the diamond industry. The app, which works on iPads as well, was developed by the IDI portal and offers a wealth of up-to-date news and information, and also allows users to conduct business from anywhere in the world.

The free app offers real-time updates of diamond needs and enables users to respond instantly. Companies can easily upload their diamond requirements via the Israel Diamond Institute portal, and dealers wishing to supply those diamonds can contact the relevant company via the application.

The iPhone application also features a directory of Israeli diamond companies, banks and gemological labs, which can be contacted directly from the iPhone.

IDI Launched “Welcome to Israel” Marketing Campaign
The Israel Diamond Exchange Trading Floor

“The only way for the Israeli Diamond Industry to compete is to make use of our own ‘natural resources’ – the creativity and resourcefulness of our ‘human resources’. These ‘natural resources’ have helped Israel maintain its competitive edge in so many fields, including the diamond industry,” Avidar said.

To underscore its emphasis on technology, IDI raffled off a number of iPads to journalists who participated in the press lunch.

IDI and AWDC to Host Second Online Diamond Trade Show - 9 September 2020
IDE Launches Ethical Code of Conduct - 21 April 2017
Fifth Israel Diamond Week in New York - 29 June 2016
Tzoffey’s 1818 - A plus size in pink in the rough - 8 April 2015
First Israel Diamond Pavilion at HK International Jewelry Manufacturers Show - 10 November 2014
Israel Publishes List of Top Polished Diamond Exporters - 28 January 2014
IDE - "U.S. Diamond Week" to be held from March 17 to 20, 2013 - 19 February 2013
IDI: The List of Top Polished Diamond Exporters - 22 January 2013
IDE elected a new president - 11 July 2011
The DTC Shining Light Awards Collection Comes to Israel - 21 June 2011
IDI Organizes First Israeli Diamond Pavilion at Hong Kong June - 9 June 2011
The IDI to have biggest presence ever at JCK Show Las Vegas 2011 - 17 May 2011
The Israeli Diamond Industry Recovery Continues - 8 July 2010
IDI Launches Exhibition of Jewelry Design Competition Finalists - 5 October 2009 provides the global jewellery markets with the latest jewellery, haute joaillerie and luxury creations, all the news and decisive trends and colours in fashion. Europa Star - CIJ Women’s Watches & Jewels - the Trends & Colours magazine, is circulated worldwide to reach the top international retailers and end buyers of fine jewellery in more than 100 countries.
Back to Top
© 2020 CIJ International Jewellery TRENDS & COLOURS – Europa Star HBM, Geneva

About us      Advertiser's Corner      Free e-newsletter      Contact Us
Back Home