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IN THE PRESS

Fabergé : The iconic egg returns after more than 90 years

Fabergé : The iconic egg returns after more than 90 years

14 July 2011

Fabergé, the world‟s most iconic jeweller, is unveiling its first new collection of High Jewellery egg creations since 1917. Paying homage to the legendary Imperial Eggs created by Peter Carl Fabergé for the Romanov family, Fabergé has designed a collection of one-of-a-kind couture egg pendants, collectively named "Les Fameux de Fabergé".

Fabergé : The iconic egg returns after more than 90 years
Diaghilev Egg, White Gold Egg Imperatrice Emeraude

The first creations from this collection, launched to coincide with Paris Couture Week July 2011, mark the beginning of a series of twelve one-off high jewellery egg pendants.

The egg is the symbol of rebirth and in Russia it marked the renewal of spring after the long, harsh Russian winter. Fabergé’s egg pendants also proved a fashionable form of social currency before 1917 and were the hallmark of Fabergé‟s tradition of gifting.

Fabergé : The iconic egg returns after more than 90 years
Flower Train Egg, Ruban Ribbon Egg

Each of the twelve Fabergé High Jewellery Egg pendants is unique and based on a theme, inspired by an old Russian proverb that is brought to life by the finest craftsmanship in the world today.

Fabergé will also work on private, personal commissions incorporating personal references, meanings and messages, just as the Imperial Easter Eggs were created as personal gifts from one family member to another.

The "Les Fameux de Fabergé" collection will be exhibited at Fabergé in Geneva from 18 July to 21 August 2011.

Fabergé : The iconic egg returns after more than 90 years

At the same time, Fabergé is launching "Les Frissons de Fabergé", a collection of Fine Jewellery egg pendants, with a repertoire of around 60 different designs, at lower price points, to further rekindle the tradition of Fabergé as gifts for special occasions.

As part of its growth, Fabergé plans a return to London, which would be the first Fabergé store in the city since its store Bond Street store closed in 1915. A retail location is also actively being sought in New York, and sales channels in other locations will be added over the coming years.

www.faberge.com

In The Press
  Fabergé and Ladurée open a pop-up tearoom In Geneva - 24 April 2012
 Fabergé - treasures for Mother’s Day - 20 March 2012
 Fabergé Unveils a Modern Masterpiece - 7 March 2012
 Fabergé’s Matelassé Fine Jewellery collection - 27 February 2012
 Fabergé launches first advertising campaign - 9 November 2011
 Fabergé: Le Carnet de Bal - 12 April 2011
 IBM and Fabergé push the boundaries of the on-line experience - 8 June 2010
 Fabergé relaunches with high-jewelry collection - 14 September 2009
Highlights
 Fabergé unveils a revolutionary new business model - 19 July 2010







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