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DLG measures the desire for luxury footwear brands

DLG measures the desire for luxury footwear brands

24 January 2012

The increasing affinity that shoe lovers exhibit for iconic luxury footwear brands is highlighted in the latest analysis of the Luxury Shoe Industry by Digital Luxury Group (DLG).

DLG measures the desire for luxury footwear brands

Based on millions of intentions expressed by shoe aficionados searching for luxury footwear products online, Digital Luxury Group’s analysis – which covers 57 brands in 7 markets – outlines the following trends:

Market coverage

  • The US is the most important market for the industry, generating 48% of the demand related to luxury shoes, followed by the UK (17%).

Search patterns

  • 91% of the searches are related to brands.
  • 35% of non-branded consumer intentions are related to shoe styles (boots, ballerinas, high-heels, etc.)
  • 40% of the demand expressed by the US clientele relates to sneakers, even though most of the 57 analyzed brands do not sell sneakers.

Most popular brands

  • Prada and Gucci combined represent nearly 50% of the demand related to brands listed in the category MAISON.
  • Christian Louboutin is conquering the Web, with nearly 45% of the demand expressed for brands listed in the SHOE HERITAGE category.
  • Alexander Wang and Brian Atwood generate 60% of the demand in the NEW PLAYERS category.

Facebook / Twitter

  • Jimmy Choo and Christian Louboutin communities on Facebook both are 4 times larger than all the other luxury shoe brands (multi-products brands excluded)
  • Charlotte Olympia and Alexander Wang generate the highest discussion rate on Twitter.

Digital Luxury Group’s Luxury Shoe Industry analysis is based on the same methodology as the WorldWatchReport, the baseline market study for the watchmaking industry published by Digital Luxury Group since 2004.

The Luxury Shoe Industry

www.digital-luxury.com

DLG: China – A brand new world, but a world in itself, for online luxury - 2 September 2011
Internet: Searching for Fine Jewellery on the Internet - 8 September 2009



 

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