Van Cleef & Arpels Tiara featured in “Mirror Mirror”

April 2012


Van Cleef & Arpels announces a collaboration with Relativity Media’s Mirror Mirror, a live-action motion picture event for the whole family. The fresh and funny retelling of the classic Snow White legend, from visionary director Tarsem Singh (Immortals), releases in theaters nationwide today.

Van Cleef & Arpels Tiara featured in “Mirror Mirror”

Mirror Mirror features breakout star Lily Collins (The Blind Side) as Snow White, a princess in exile, and Oscar®-winner Julia Roberts as the evil Queen who ruthlessly rules her captured kingdom. A Van Cleef & Arpels priceless tiara was worn by the title characters Snow White and the evil Queen, and was also used in promotional materials, advertisements and in the trailer for Mirror Mirror.

Van Cleef & Arpels Tiara featured in “Mirror Mirror”

The tiara was created in 1976. Comprised of 144 diamonds totaling 77.34 carats and set in platinum and white gold, the fabulous diadème is an important part of the Maison’s private collection. The tiara was on display at the Cooper-Hewitt National Design Museum exhibition “Set in Style: The Jewelry of Van Cleef & Arpels” in New York in 2011.

www.vancleef-arpels.com