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IN THE PRESS


Gucci for UNICEF

 Gucci for UNICEF

3 June 2009

A stud-trimmed tote in a glossy crystal GG fabric, the Babouska is the latest model designed by Frida Giannini to benefit UNICEF and its lifesaving initiatives in sub-Saharan Africa.

Gucci’s newest handbag, the ‘Gucci for UNICEF’ Babouska, will be available worldwide in Gucci boutiques and at gucci.com until 31st January ‘10.

 Gucci for UNICEF

25% of the retail price from all sales of the ‘GUCCI FOR UNICEF’ special edition bag will be donated to support UNICEF’s “Schools for Africa” programs in Malawi and Mozambique, where over one million children have been orphaned by the HIV/AIDS pandemic.

“Schools for Africa” is a joint initiative established in 2004 by UNICEF and the Nelson Mandela Foundation to promote education for all children in Africa. The campaign aims to increase access to quality basic schooling for all, with a special emphasis on helping the most disadvantaged – including children orphaned by HIV/AIDS and children living in extreme poverty.

Through its various dedicated projects, Gucci’s total commitment to UNICEF has reached more than $5 million – a significant achievement that has been made possible by our loyal and generous customers. We do hope you will join us in supporting UNICEF’s continued efforts to end the cycles of poverty and disease, providing hope for a better future for all children. Buying a Babouska is an action that will make a real difference in the lives of children in need. Thank you.

For more information visit www.unicef.org. UNICEF does not endorse any brand or product. No portion of the purchase price is tax-deductible.

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