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Rio Tinto launches its first sustainable jewellery collection

Rio Tinto launches its first sustainable jewellery collection

16 August 2012

Rio Tinto has launched its inaugural sustainable jewellery collection. Titled Nature’s Beauty, the collection is made of gold from Rio Tinto’s Kennecott Utah Copper mine in the US, with white and champagne diamonds from Rio Tinto’s Argyle Diamond Mine in Australia.

Ring from Rio Tinto's Nature's Beauty
Ring from Rio Tinto’s Nature’s Beauty

The Nature’s Beauty collection is a pilot project that will be trialled in the US, the world’s largest retail diamond jewellery market. Comprising earrings, rings, necklace and cuffs, the collection was showcased time for the first at the prestigious JCK Luxury show in Las Vegas.

Cuff from Rio Tinto's Nature's Beauty
Cuff from Rio Tinto’s Nature’s Beauty

Rio Tinto has been at the vanguard of reform in the jewellery industry and results from consumer focus groups and quantitative research have revealed just how important the issue of sustainability is, in the eyes of jewellery consumers.

Earrings from Rio Tinto 's Nature's Beauty
Earrings from Rio Tinto ’s Nature’s Beauty

Rio Tinto Diamonds chief commercial officer, Jean-Marc Lieberherr said, “Today’s consumer is looking for assurance that the jewellery they buy has been produced to the highest ethical, social and environmental standards.”

Rio Tinto occupies a unique position as the only miner certified by The Responsible Jewellery Council, the industry organisation committed to promoting responsible practices throughout the jewellery industry from mine to retail. Whilst remote from each other socially and geographically, Rio Tinto’s mines are linked by their commitment to sustainable mining practices and a desire to make a positive difference to the communities in which they reside.

www.riotintodiamonds.com

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