Exclusive jewellery and grand watchmaking tradition come together at this cosmopolitan address housing the Cartier boutique, Cartier Tradition restoration workshop and “Poinçon de Genève” workshops in a single prestigious location.
For the past four decades, the Maison Cartier has occupied Number 35 on Geneva’s most prestigious avenue, overlooking Lake Geneva’s western shore.
The 1960s structure featuring a fully-glazed historic facade has been redesigned by Bruno Moinard, the architect and interior designer behind the new-look Cartier boutiques across the globe.
As the largest boutique in Europe after Moscow, with 1000 m2 of floor space, the project was an ambitious one. The result is a truly cosmopolitan destination, which cultivates the Maison’s identity as jeweller through the refined touches of a unique, welcoming interior. The ennobling presence of the “Poinçon de Genève” workshops on site makes for a venue where fine watchmaking comes into its own. An unconventional approach for this boutique equally devoted to preserving the Maison’s heritage through the Cartier Tradition restoration workshop.
