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IN THE PRESS


Piaget announces its second rose day

Piaget announces its second rose day

5 June 2014

The rose holds a captivating power like no other flower. Bold, magnificent and mesmerizing, the rose once captured the imagination of visionary Yves Piaget with all its beauty and splendour, inspiring some of Piaget’s most spectacular jewellery creations.

Piaget Rose ring in 18K pink gold set with a brilliant-cut diamond
Piaget Rose ring in 18K pink gold set with a brilliant-cut diamond

Yves Piaget’s passion was such that it was recognized when an international award-winning rose was named after him. On 5th June 2014, Piaget presents its second Rose Day, a special rendez-vous around the world to celebrate Piaget’s passion for the rose, its iconic status in the famed maison’s history as a muse, an endless source of creative inspiration. A true flower, a unique story.

Piaget Rose ring in 18K pink gold set with 40 brilliant-cut diamonds
Piaget Rose ring in 18K pink gold set with 40 brilliant-cut diamonds

For the first ever Piaget Rose Day in 2013, guests were entertained with an enchanting performance by singer Melody Gardot under a star-filled sky in the Jardin des Tuileries in Paris. As spring turns into summer, as the ravishing rose goes into full bloom, in 2014 each participating country will present its own unique interpretation of Piaget’s love story with this entrancing flower, so artfully immortalized for five decades in many distinctive Piaget jewellery and watch designs.

Piaget Rose Day will once again invite guests to let their senses be truly awakened at Piaget boutiques, a magical opportunity to discover the new Piaget Rose collection. Delicate, exquisite, regal, striking, the full collection can be explored online. On 5th June 2014, it’s time to give in to its ephemeral beauty and its rich aroma, and see the world through the eyes of Piaget. Enter the Piaget garden for what promises to be an experience to remember forever. As the day gets closer, discover how Piaget Rose Day 2014 will be celebrated around the world, as more details are unveiled, one beautiful rose petal at a time.

www.piaget.com

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