Beautiful. Powerful. Smart. This is the central idea behind Siren, a New York City-based company that has re-imagined the idea of personal safety by delivering powerful and smart technology through fashion-forward accessories.
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- Ring in gold and camelian (left) & ring in silver and Aventurine (right)
Paying equal attention to form and function, style and strength, Siren is a brand that cares as much about creating beautiful jewelry as it does about protecting the women who wear it. For most women, the threat of physical assault is not an abstract fear, but rather a real concern that impacts their daily lives. Siren strives to better equip women when responding to situations of probable danger by providing a safer, reliable, and more immediate alternative to conventional defense methods.
Siren officially launches in Fall 2014 with a line of statement rings that, quite simply, look like stylish and sophisticated accessories—jewelry that would be just as attractive without the added functionality. It is what’s discreetly hidden within each ring that makes Siren not only a beloved piece of jewelry, but also important in an entirely new way.
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- Ring in gold and labradorite
By concealing miniature patent-pending technology—which, when activated, emits a shockingly loud alarm—inside jewelry, Siren empowers women by providing them with the critical seconds needed to startle, overwhelm and deter an assailant, and potentially prevent the escalation of an attack.
