Chamilia, Swarovski Group brand, announced that it is releasing 12 new zodiac charms. The collection is separated into categories representing the four classic elements of water, earth, air and fire.
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- Scorpio—This charm features a detailed image of a scorpion taking aim, and its packaging includes the message: “Still waters run deep.” This insightful motto is Scorpio’s own. Intense and independent, you have a magnetic pull that is impossible to resist.
The double-sided charms are highly crafted in sterling silver and feature a symbol of the zodiac sign represented on one side and the image of an artistic interpretation of that symbol along with a banner bearing the name of the sign on the reverse. Each charm comes with messaging that offers Chamilia’s version on the charm’s meaning.
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- Capricorn—The artistic representation on this charm combines the symbols of the goat and the cornucopia, and its packaging includes the message: Hardworking Capricorns embody the most rock-solid Earth-sign qualities. Your responsibility, patience, resourcefulness, and devotion will see you through.
“Symbolism is incredibly important in fine jewelry,” said Chamilia Vice President, Global Merchandising and Marketing Catherine Ottaviano. “People celebrate milestones and relationships with the Chamilia brand. Adding the zodiac collection is an important way for our customers to celebrate personality. We look forward to rolling out this new collection.”
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- Virgo —This charm features a braided maiden glancing at a garden, and its packaging includes the message: Virgos are known for remarkable intuition. You are also prized for practicality, reliability, and your uncanny ability to mine the depths of human nature.
There are more than 400 exclusive charms available from the Chamilia brand. The line is made from sterling silver or 14 karat gold and features Genuine Swarovski Crystals, Swarovski Zirconia, or Italian Murano Glass. The brand follows strict Swarovski Group guidelines for quality and aesthetic standards.
