Europa Star - CIJ Women’s Watches & Jewels
www.CIJintl.com
Jewellery, Watches & Accessories

SearchSpacer
A www.europastar.com publication
Spacer Spacer Spacer Spacer Spacer Spacer Spacer Spacer Spacer Spacer Spacer Spacer Spacer Spacer
  CIJ’S DESIGNERS’ FILES:
 

 

 

 

 

 

 

IN THE PRESS


Harry Winston presents the new Avenue Classic Automatic

Harry Winston presents the new Avenue Classic Automatic

24 August 2017

By Mr. E

The new timepiece evokes the 1930’s Art Deco glam of New York, but with a modern twist thanks to its sophisticated automatic movement.

Harry Winston presents the new Avenue Classic Automatic

This year is the year of the Avenue Collection as far as Harry Winston. We’ve already seen a lot of novelties coming from the maison in 2017, and now we have the latest addition: an American beauty with a Swiss heart that combines the brand’s past and present.

New York City has been at the heart of Harry Winston for many years, and the city was a constant source of inspiration in the jeweler’s life. So much so, in fact, that this collection was named after Fifth Avenue, the most prestigious shopping address in the US and home to the brand’s flagship salon.

Harry Winston presents the new Avenue Classic Automatic

The aptly named Avenue Collection evokes the streamlined styling and urban sophistication of the Art Deco period of the Big Apple. It is also when the company was founded back in 1932.

The styling of the new Avenue Classic Automatic certainly pays homage to this period. The refined rectangular 18-karat gold case is set with 29 brilliant-cut diamonds and a truncated diamond in the crown, meant to sparkle like a New York skyscraper at night. The arches positioned at either end of the case are also a nod to the famous arched doorway of Harry Winston’s Fifth Avenue salon, an iconic feature of this collection.

Harry Winston presents the new Avenue Classic Automatic

The vintage typography set against mother-of-pearl used for the numerals also complements the Art Deco mood of the timepiece. So does the minute track, which is actually a novelty appearing on all Avenue timepieces this year.

But at the same time, the Avenue Collection Automatic is also moving with the times. That’s largely thanks to its mechanical automatic Swiss movement. This is the first time an Avenue Classic timepiece has been fitted with an automatic movement. The brand was so proud of the change that the word “automatic” has also been printed on the dial.

Harry Winston presents the new Avenue Classic Automatic

And to ensure that the new watch will be ticking well into the future, it has been equipped with the latest technology, including a silicon balance spring. To maintain the slim case profile, the rotor was also reworked – which now protrudes slightly on the case back – to avoid making the case larger to fit the new movement.

The Swiss heart of the watch, as well as its 18-karat gold rotor is decorated with a guilloché motif and can be admired through the case back. It has been made available in either white gold or rose gold, each variant paired with an alligator leather strap with a shiny finish.

www.harrywinston.com

Harry Winston - The New York Collection - 23 October 2018
Harry Winston introduces the Brilliant Love Wedding Band - 14 August 2018
Harry Winston - The Lily Cluster sautoir - 27 June 2018
Video – Harry Winston Premier Diamond Second - 20 April 2018
Harry Winston introduces another novelty in the Midnight Collection - 7 December 2017
Harry Winston unveils the Avenue C Dual Time - 21 September 2017
Harry Winston makes a splash with new Ocean Biretrograde Automatic. - 22 June 2017
Harry Winston introducing the Divine Time - 30 May 2017
Harry Winston unveils Mrs. Winston High Jewelry Timepiece - 22 October 2013
Harry Winston introducing the Ultimate Bridal Collection - 20 September 2013
Video - Water by Harry Winston - 22 May 2013
Harry Winston introduces Charms Collection - 22 November 2012
Video – Harry Winston unveils Belle Collection - 26 October 2012
Harry Winston - The Water High Jewelry collection - 11 October 2012
Harry Winston celebrated the opening of its first salon in Dubai - 29 November 2011
Harry Winston - Gift to Prince William and Catherine Middleton - 7 July 2011
Harry Winston - Giving Hope to the World - 9 December 2010
Harry Winston on the red carpet at The 2009 MET GALA - 14 May 2009



 

WorldWatchWeb.com

CIJintl.com provides the global jewellery markets with the latest jewellery, haute joaillerie and luxury creations, all the news and decisive trends and colours in fashion. Europa Star - CIJ Women’s Watches & Jewels - the Trends & Colours magazine, is circulated worldwide to reach the top international retailers and end buyers of fine jewellery in more than 100 countries.
Back to Top
© 2019 CIJ International Jewellery TRENDS & COLOURS – Europa Star HBM, Geneva

About us      Advertiser's Corner      Free e-newsletter      Contact Us
Back Home