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IN THE PRESS


Fred Joaillier -The Stone Gauge

Fred Joaillier -The Stone Gauge

25 October 2018

« How many carats is your best friend’s diamond? »

That was the mischievous slogan with which FRED launched its Stone Gauge in the 1970s. The pendant was inspired by one of the jeweller’s most vital tools – a plaque punched through with holes for measuring the exact size of a diamond. This provocatively styled piece captured the mood of the times as well as the bold creativity of the Maison’s founder.

Fred Joaillier -The Stone Gauge

By turning such a practical object into a precious jewellery piece, the Contemporary Creative Jeweller asserted the legitimacy of a joyfully offbeat style of creativity.

To mark the 110th anniversary of Fred Samuel’s birth, this ‘stone gauge’, as it is still called by master jewellers, is getting a contemporary makeover worthy of its unconventional roots. In a nod to the intimate, enigmatic world of jewellery with the elevation of such a simple tool, FRED underlines its fondness for statement pieces and the master jewellers that make them, guardians of a craft that the MAISON seeks to preserve and develop.

In tribute to Fred Samuel’s 110th birthday, just 110 of these exquisite pieces will be made.

www.fred.com

Fred - New Force 10 Duo ring - 29 November 2019
Fred House reissues Ombre Féline - 19 September 2019
Fred Paris - The 8°0 collection - 4 July 2016
Fred Paris - Baie des Anges collection - 28 November 2012
Fred Paris - The Opening whistle blows in The Marais - 15 February 2011



 

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