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IN THE PRESS


Vivienne, the iconic Louis Vuitton mascot

Vivienne, the iconic Louis Vuitton mascot

3 November 2020

She has surfed the waves, flown in a Monogram hot-air balloon and been transformed into a soft, cuddly toy. Now, Vivienne, the iconic Louis Vuitton mascot, makes her entry into the world of jewellery.

Vivienne, the iconic Louis Vuitton mascot

Vivienne is unlike anyone else. Having blissfully become part of the Louis Vuitton family, this charming character, originally conceived as a decorative object, adapts to any situation and every whim.

Vivienne, the iconic Louis Vuitton mascot

Risen to the ranks of an emblematic mascot, she exudes fun and vivacity through all the crafts of the House, while keeping her unique zest for life, cheekiness and offbeat personality.

Vivienne, the iconic Louis Vuitton mascot

For the first time, her adventures take her into the marvellous world of jewellery. Just as amusing and uninhibited as ever, her preciousness is elevated with every new pendant.

Vivienne, the iconic Louis Vuitton mascot

Through high artisanal craftmanship, new objects of desire are born by combining coloured jewels with a variety of precious materials.

Vivienne, the iconic Louis Vuitton mascot

Drawing inspiration from the two Monogram flowers – respectively round and pointed –, Vivienne stands upright on her legs with her diamond eyes wide open, while her Louis Vuitton-engraved arms remain movable, free to nonchalantly swing from side to side.

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