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IN THE PRESS


Cartier unveils a new campaign

Cartier unveils a new campaign

12 January 2021

For this new campaign, Cartier invites you to (re)discover the diversity of its iconic collections – Santos, Tank, Trinity, Love, Juste Un Clou, Panthère and Ballon Bleu through a series of images.

Cartier unveils a new campaign

They reflect Cartier’s stringent standards and design vision that have led the Maison to the constant quest for the perfect form based on the purity of the line, the accuracy of the shape, the precision of proportions and the precious details.

Cartier unveils a new campaign

By bringing these collections together for the first time, this campaign pays tribute to the line which is powerful, clean and precise, like those of a designer, born from a vision and an intention. Thus, it raises design to the rank of culture, by creating objects that remain desirable over time.

Cartier unveils a new campaign

“Cartier is a pioneering house, in constant creative exploration.This campaign demonstrates the Maison’s ability to create cult designs that stand the test of time, objects that are at once immediately recognisable and bear witness to the past,”said Arnaud Carrez, Cartier’s Marketing and Communication Director. “The simplicity and strength of these images allow us to celebrate a unique collection of cult design creations that have earned a place in the history of jewellery and watchmaking, and in the hearts of our customers.”

Cartier unveils a new campaign

The campaign alternates between featuring all the collections and each one individually. It will be unveiled on 6 January in the international press, on the company’s social media platforms as well as on the website, cartier.com. In doing so, the Maison continues to keep the history of these pieces alive. Indeed, the remarkable, pure designs make it a unique collection.

Cartier unveils a new campaign

www.cartier.com

Cartier presents [SUR]NATUREL - 13 July 2020
Video – Panthère de Cartier - 8 April 2020
The Maillon de Cartier watch - 2 April 2020
Cartier and the Chinese Inspirations from 24th January to 2nd February 2020. - 21 January 2020
Cartier - The Maharajah necklace - 5 December 2019
Cartier launches new client dedicated platform - 2 December 2019
Ella Balinska, a new ambassador of Panthère de Cartier - 25 October 2019
Cartier at The 76th Venice film festival - 2 September 2019
Cartier presents Écrou de Cartier novelties - 13 August 2019
Cartier - Magnitude, the new high jewellery collection - 17 June 2019
Cartier takes up its summer quarters in Geneva - 5 June 2019
Cartier at the 72nd Annual Cannes Film Festival - 16 May 2019
Video – Clash de Cartier - 14 May 2019
Cartier Women’s Initiative - Laureates of the 2019 edition - 13 May 2019
Cartier introduces Clash de Cartier - 11 April 2019
Cartier at the 91st Annual Academy Awards. - 25 February 2019
Cartier pays tribute to María Félix’s legendary necklace - 22 November 2018
The Cartier Diamond - 13 August 2018
Cartier presents Coloratura, its new High Jewellery Collection - 9 July 2018
Cartier - Latest pieces from the Cactus collection - 31 May 2018



 

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