Italian jewelry brand Damiani is celebrating its 85th anniversary this year, and to commemorate the occasion, the company has created two new collections and a series of promotions to drive traffic and sales at Damiani stores and those of its retail partners.
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| "Firenze" version of Damiani’s "Gomitolo" ring featuring rhodolite and amethysts |
Included among the promotions are weekend stays at luxury hotels, spa certificates and even a vacation in Italy.
Damiani designed two new collections specifically for its 85th anniversary: "Metropolitan Dream," a collection of rings and pendants inspired by the lights of the urban landscape, and the "Gomitolo 85th Anniversary," a collection of pave diamond and multicolored-gemstone-set rings in white, pink or yellow gold, each representing a different Italian city.
Source: National Jeweler
