Fiera di Vicenza is playing an early hand and presenting the new Vicenzaoro Show corporate image, a strategic move to enrich and strengthen the brand. The official debut is set for January when it will be presented to the Italian and international press at the First world gold and jewellery Exhibition event of the year.
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The new Event image is a development of the historical Vicenzaoro brand. The main logotype will perfectly link the season of the Event in a graphic sign that combines the new symbol, a tracer reflection of a point of light, and the original Fiera di Vicenza Spa logo. The idea of naming each Fair, Winter for the January edition, Spring for the one in May and Fall for the September Exhibition, came from Fiera di Vicenza.
The importance of brand awareness and its gradual worldwide evolution which, in the last two years, has led to a new and more decisive positioning of the brand in terms of competition, together with the FDV 2011/2015 speed-up plan, have urged Fiera to intervene in the advertising and image of Vicenzaoro.
The new naming and format therefore represent a change along the road of continuity and success, a patrimony of heritage seen in a contemporary light that exactly expresses the true sense of the Vicenzaoro universe.
Vicenzaoro is generally seen as a structure where solid and avant-garde elements merge to produce an organised and functional system for developing business relations in the jewellery industry. The new image is based on the following main points: white background, clear outlines, clean lines, precise fonts and essential text. Depending on the edition, the letters W, S and F in the colours of their corresponding season will have a central position and their shape will be made up of an organised repetition of the Vicenzaoro graphic sign in order to link the brand to that very season.
