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INHORGENTA MUNICH 2016: Convincing New Trade Show Concept

INHORGENTA MUNICH 2016: Convincing New Trade Show Concept

16 February 2016

This year, a new trade show concept has lastingly strengthened INHORGENTA MUNICH in its position as one of the world’s leading trade shows of the watch and jewelry sector. Exhibitors and visitors agreed that above the stylishly designed “Timepieces” Hall A1, “Fine Jewelry” Hall B1 and “Contemporary Design & Vision” Halls C2 have reached their objectives. The visitors’ satisfaction is also reflected in the results of the survey conducted by Gelszus Messe-Marktforschung, a research institute specializing in trade shows). 92 percent of those surveyed gave excellent, very good or good ratings to the trade show’s new concept. Above all the consistent focus on the individual segments – watches in Hall A1, high-quality jewelry brands in Hall B1 – has been convincing.

INHORGENTA MUNICH 2016: Convincing New Trade Show Concept

“We are extremely satisfied with the course of INHORGENTA MUNICH 2016, states Klaus Dittrich, Chairman and CEO of Messe München. Over the past months, we have invested a lot of commitment and creativity in the preparation of INHORGENTA MUNICH and intensely cooperated with exhibitors, visitors and partners. This constructive exchange has been fruitful. The new hall concepts, forums and accompanying events have convinced exhibitors and visitors alike. The mood at the trade show has been very positive, which shows us that we are on the right track. We are working on its further development for the next event even at his early stage.”

INHORGENTA MUNICH 2016: Convincing New Trade Show Concept

940 exhibitors from 33 countries took part in this year’s INHORGENTA MUNICH, among whom many new exhibitors and exhibitors who have come back to the trade show after a period of absence.

A brilliant start for the trade show: celebrities at the INHORGENTA OPENING

The 43rd INHORGENTA MUNICH started with an avant-garde event into the first trade show day. Hall B1 was an ideal stage for a jewelry and fashion show. Fine jewelry and watches of the exhibitors were presented to Europe’s most important jewelers under the leadership of style icon Nadja Auermann, model Cathy Hummels and her sister Vanessa Fischer as well as Ralf Bauer. Many celebrities could be seen among the audience, among whom the TV presenters Karen Webb, Funda Vanroy and Annemarie Carpendale. Subsequently, singer Lena Meyer-Landrut enthused the invited guests with a live concert at the INHORGENTA NIGHT at the Munich Club P1.

Stable visitor figures Stabile

From February 12 to 15, 2016, some 26,000 trade visitors from 75 countries came to the trade show to inform themselves about new products, trends and developments of the industry. The largest visitor groups (in this order) came from Germany, Austria, Italy, Switzerland, the Netherlands, Spain and Great Britain. Russia, China and Israel, among others, were represented. The number of decision-makers on the visitors’ side has clearly increased.

INHORGENTA MUNICH 2016: Convincing New Trade Show Concept

Professionals for professionals: a multifaceted Supporting Program provided important impetus Profis für Profis:

Within the scope of the 43rd INHORGENTA MUNICH, the Watch Innovation Forum in Hall A1 and the Web Campus in Hall C2 celebrated their premiere. Both platforms met with a lively response from the visitors. At the Watch Innovation Forum, the focus was on smartwatches and wearables. At the Web Campus, international experts gave trade visitors an introduction into the topics of e-commerce, multi-channel marketing as well as social media, and shed light on their significance for future successful competitiveness.

“With the Watch Innovation Forum and the Web Campus, we have picked up important topics that are relevant for the industry’s future”, states Messe Chief Klaus Dittrich. “As one of the leading international trade shows of the industry, INHORGENTA thinks “out of the box”, points to new challenges and communicates their solutions in order to offer all industry participants a sustainable added value. We have been very successful in this respect.“

The last day of the trade show offered a tailor-made program for young talents and professionals, which received an enthusiastic response from pupils and students. On the first INHORGENTA Career Day, companies, associations and further training centers provided information on the possibilities of entering a career or of setting up one’s own business. Moreover, they reported on further training opportunities and financing options.

“Exhibition Director Stefanie Mändlein is happy about the positive response received from both the exhibitors and the visitors: “The new trade show concept has been excellently received, the INHORGENTA OPENING met with a lively response and the events of the Supporting Program were much frequented. The great number of constructive talks during the trade show have proved us that INHORGENTA MUNICH is on the right track. In cooperative partnership with the industry, we will advance the trade show even further in the year to come.”

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