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INHORGENTA MUNICH 2018 inspires the international jewelry and watch industry

INHORGENTA MUNICH 2018 inspires the international jewelry and watch industry

20 February 2018

Over four days, INHORGENTA MUNICH has once again been the international meeting place for the jewelry, watch and precious stone industry. From February 16 to 19, some 27,000 trade visitors from over 70 countries came to Munich to discover the trends of the year in the jewelry and watches segment.

INHORGENTA MUNICH 2018 inspires the international jewelry and watch industry

It keeps growing and growing: as an international order and communication platform for the jewelry, precious stone and watch industry, INHORGENTA MUNICH once again records a strong increase. 1026 exhibitors from 42 countries participated in the trade show—an increase of four percent compared with the previous year. It was above all the quality of the presentations that leaped to the eye when walking through the six exhibition halls covering a total space of 65,000 square meters.

The FINE JEWELRY segment in Hall B1 recorded 25 new exhibitors, among whom brands with an international focus, such as the Vreden-based Niessing jewelry manufactory, the Danish design company Georg Jensen and the Italian jewelry manufacturer Piero Milano.

Klaus Dittrich, Chairman and CEO of Messe München, is satisfied with the response received from visitors and exhibitors: “We had received consistently positive feedback for this INHORGENTA MUNICH, but also generally for the development of the trade show in the last few years”, said Klaus Dittrich. “It is not an easy undertaking to take equal account of all needs of our exhibitors and visitors. I think we have excellently coped with this challenge.”

CEO Klaus Dittrich with models of the INHORGENTA MUNICH Jewelry Show
CEO Klaus Dittrich with models of the INHORGENTA MUNICH Jewelry Show

From the viewpoint of the Jewelers’ Trade Association [Handelsverband Juweliere - BVJ], INHORGENTA MUNICH is a resounding success. President Stephan Lindner said: “The trade show is vital as a contact and order platform, and it acts as a major source of inspiration and ideas. It is here where the crucial decisions for this season’s product lines are made.”

This is reflected in the exhibitors’ experiences. Fabian Meister, Managing Director of the Schmuckmanufaktur Meister, is drawing a consistently positive conclusion: “We were able to welcome interesting new customers at our booth, including buyers from other European countries. Our expectations were clearly surpassed.”

Sandro Erl, Managing Director of the Schmuckmanufaktur Niessing, is convinced that the trade show’s strong international focus will further consolidate its great importance: “As a leading jewelry trade show, INHORGENTA MUNICH is becoming ever more important for us and the entire industry”, said Sandro Erl.

The Italian first-time exhibitor Nanis, who won this year’s INHORGENTA AWARD in the “Fine Jewelry” category, also plans to take part next year again: “We are happy to have been present in Munich this year. The Award is a great honor for us. We will certainly come back next year!” said Laura Bicego, owner and designer of Nanis.

One of the highlights of the trade show was the presentation of the second INHORGENTA MUNICH AWARD. On Sunday evening, more than 500 prominent guests from the worlds of business, culture, politics and the media celebrated jointly with the industry at the gala event which took place at the Postpalast in Munich. For the first time, the Award was conferred in seven categories. By the new AWARD category “Smart and Connected Watch of the Year”, in which the Swiss traditional label TAG Heuer was the winner, INHORGENTA MUNICH responded specifically to the international success of the smartwatches.

INHORGENTA MUNICH 2018 inspires the international jewelry and watch industry

“Smart watches are a key topic of the future”, said Marc Czemper, Senior Sales Manager Europe at Casio. “Particularly hybrid watches, that is to say watches in analog design with smart, useful additional functions, are in the focus of interest. Demand is continually rising, and the potential is growing noticeably.”

A high-level jury had selected the winners from more than 100 submissions from nine countries.The coveted audience prize was won by the Spanish jewelry designer Jaime Moreno with his “Tornasol” necklace.

“Tornasol” necklace by Jaime Moreno
“Tornasol” necklace by Jaime Moreno

As at previous editions, the JEWELRY SHOWS were an optical highlight this year again. Fourteen international models presented selected pieces of jewelry on the catwalk. Zoe Helali, the muse of Guido Maria Kretschmer, was the face of the show. She wore a pearl creation by Célia von Barchewitz, combined with a dress by the fashion label Irene Luft.

For the first time ever, a partner country made a guest appearance at INHORGENTA MUNICH: within the framework of the “Baltic Amber. Tradition & Innovation” exhibition, Poland presented more than 300 award-winning pieces of amber jewelry in Hall C2.

Digitalization as a mega trend

This year’s INHORGENTA MUNICH paid particular attention to the topic of digitalization. In this way, the trade show met the wish of many exhibitors who intended to have an intensive exchange of views about the current trends in the industry. At the “Digital Forum”, visitors could discuss the topic during numerous events.

E-commerce is of particular importance for the traditional designer label Georg Jensen. “One of the key challenges faced by the industry is to win younger target groups without losing the regular clientele”, said Gesa Michahelles, Managing Director for the GAS region at Georg Jensen. “This can be achieved by a clever combination of offline and online offers. We are making very good experiences with the topic of e-commerce.”

INHORGENTA MUNICH will actively accompany this development. “We are in a phase of change together with the industry”, said Stefanie Mändlein, Exhibition Director of INHORGENTA MUNICH. “We intend to meet the challenges jointly with our exhibitors. We would like to keep on being a communication platform and a trustful partner for the jewelry and watch sector. Our tailor-made solutions for our customers are our first priority.”

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