About J is back. Italian and international haute couture jewellery on stage in venice. From 4 to 7 September this exclusive event, promoted by Fiera di Vicenza, will bring together 34 brands e 197 selected buyers.
An exquisite combination between jewellery and art de vivre, between luxury and fashion, intended as a crossroad of art, craftsmanship and design. This is what Vicenzaoro About J is, an exclusive event promoted by Fiera di Vicenza, dedicated to haute couture jewellery, taking place in Venice from 4 to 6 September 2013.
The event in Venice serves as a prologue for a week entirely dedicated to the world of gold and silverware. The 2013 edition of Vicenzaoro About J will kick off in the Venetian lagoon on Wednesday, 4 September and will end in Vicenza, on Saturday 7 September, which coincides with the opening of Vicenzaoro Fall, the international jewellery and goldsmith’s art exhibition.
On stage 34 selected Italian and international brands, 197 foreign buyers representing 126 companies from 39 countries - among these major American retailers members of the Advisory Council which aims to develop trade relations between Italy and the USA - and the top Italian retailers. Journalists from USA, China, India, Germany, Russia, Japan, Arab Emirates, Australia, Colombia, Brazil, United Kingdom, France, Canada, and Turkey will be in attendance, along with the Italian media. This year About J will take place in the exclusive setting of the Hilton Molino Stucky in Venice. The hotel is located in the famous neo-gothic palace, on the Western side of the Giudecca island, next to the old Fortuny factory. It was built at the end of the XIX century by the entrepreneur and financier of noble Swiss family Giovanni Stucky.
The project calls for an event by invitation only, an innovative format that guarantees a selection of the most exclusive brands along with the leaders in “Made in Italy” and international jewellery, who will meet retailing key players from all over the world in a prestigious setting. Indeed, a cutting-edge showcase that wishes to honour the role of top-of-the-range Italian jewellery and of the best international jewellery as leaders in design, creativity and high-quality manufacturing. About J is the top event for companies that, following the brand logic, have gained a place in the highest-end market, using precious materials with project competence that turns design and research into added values.
The setting of the 2013 edition is absolutely unique: Venice, a city of history, culture, an international crossroad, a cradle of artistic creation and refined manufacturing, but also an experimental laboratory for visual arts and design, a context that Fiera di Vicenza considers as the perfect one for a roadshow dedicated to high class jewellery.
