Established in 1995, Bergio is well known for its innovative designs, coupled with exotic fancy diamonds and precious stones. This summer the brand is introducing two new collections that also combine the same passion and precision.

As CEO and head designer of Bergio International, Berge Abajian directs the company with the eye and soul of a designer but with the mind of a businessman. The role of designer, however, is closest to his heart. A third-generation jeweller and a purist when it comes to design, he understands every aspect of the creative process, from initial sketch to final production, while insisting on the highest quality both in terms of product and customer service. “I am in the business of jewelry,” muses Abajian, “not in the jewelry business, therefore my retailers and customers are an important facet of the process, from design to delivery.”

Three distinct collections are under the Bergio umbrella: Bergio Fine, a sophisticated line of fine 18K gold and sterling silver; Bergio Bridal, a contemporary yet timeless collection of engagement rings, eternity bands, and bridal sets in platinum and 18K gold; and Bergio Couture, offering the ultimate in exquisite one-of-a-kind and limited edition pieces, ranging from elegant necklaces in a scrollwork design of diamonds and baroque pearls to pendants bursting with coloured gemstones. This extraordinary line radiates not only the unique beauty of the creation, but the exceptional style of the woman who wears it.

“Rocca” pieces are rich in texture and unique style, made in 18K yellow, white, and pink gold adorned with white diamonds. In addition, the Rocca Collection will be also offered as “Rocca Argento” a combination of stunning sterling silver with semi-precious stones capturing the essence of easy and everyday elegance. The brand is also releasing several new line extensions to its current bestselling collections. These lines also have four points in common. They are all “Made in the USA”, allowing each step of the production to be quality-controlled; they are versatile and affordable, available in multiple sizes to match all budgets; they are customizable, available in various colours of gold or sterling; and, of course they are all beautiful.

“I have the privilege of bringing beauty into people’s lives,” smiles Abajian. “It is, after all, a business that centers on happy moments, and for that reason it brings me immense personal satisfaction as well. It lets me combine my passion for jewelry with a precision in crafting it.”

A glimpse into Bergio’s 2011 collections can be found on the Bergio Facebook page while a complete line-up is available on bergio.com.