In its endeavour to promote India as the innovation and designs destination for jewellery, the Gems and Jewellery Export Promotion Council (GJEPC), an apex of the trade in India, will host the third edition of India International Jewellery Week from 19th to 23rd August 2012 at the Grand Hyatt, Santacruz (East), Mumbai. This year, the participants list will include over 32 leading designers and jewellery brands showcasing the finest in designs, style and latest trends.
Adding glamour to this magnificent event, Sonam Kapoor, GJEPC’s brand ambassador will be seen dazzle the runway adorning some of the most spectacular jewellery pieces made by Indian designers. Sonam Kapoor also features in the multi media campaign to promote India International Jewellery 2012. Conceptualised by McCann Erickson and shot by Tarun Vishwa, the campaign has been styled by Mohan Neelakanthan. One of the highlight’s of this year’s edition will be a special show by Japan’s leading and eminent jewellery designer Ishikava Nobuko, pioneer in introducing ‘Design’ to Jewellery in Japan.. The audience will also witness Bollywood celebrities scorching the ramp along with popular models.
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IIJW is an initiative to showcase India’s finest in jewellery, be it design, innovation, craftsmanship, technology or quality to the customers around the globe. India, the world diamond leader, is today burgeoning with energy and passion when it comes to jewellery. Fastest growing manufacturing centre, with the world eyeing “INDIA”, the industry is soon progressing to be world’s “Jewellery Hub”.
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IIJW 2012 is going to be one glamorous destination with a lot of international buyers & media attending and set the mercury sizzling with their presence giving the event the international edge that it so covets. The event will not only showcase established design houses and designers , but will also give an opportunity to new talented designers to showcase their skill set .The shows will be choreographed by leading Indian choreographers Annu Ahuja, Lubna Adams, Achla Sachdev & Elric D’Souza.
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This year’s participants list includes leading Indian brands such as Gitanjali Gems, Eekani Jewels, Laxmi Jewellery, Dwarkadas Chandumal, Amrapali Jewels, Gehna Jewellers, Dynamic International (HK) (Malpani), Agni Jewels, Anmol Jewellers, Ganjam, YS 18, Cappuccino Collection, Kays Jewels, Infinity Creations – Japan, Raksha Enterprises, D. Navinchandra, Jewels Emporium, Kashi Jewellers, KGK Entice , Birdichand Ghanshyamdas, Jaipur Jewellery Show etc. Designers such as Tanvi Garg, Dipti Amisha, Preeti Jain, Farah Khan, Zeenat Desai (US) and well known institutes such as GIA, IGI promoting their young talents.
IIJW 2012 will be spread across 5 days with first four days showcasing collections from Designers and Design Houses, with 5th day showcasing best of best of all participants of the Week.
