Assael International from classic to contemporary

May 2010


By Rayan Innue

Dress them up or dress them down, pearls epitomize the elegance of fashionable jewellery. And no company epitomizes the elegance of pearl jewellery better than the venerable Assael International.

Fashion models, left to right: George Chakras, Charlotte Ron, Project Runway, Cynthia Streffe.

A third-generation family business dating to the early 1900s Assael is run today by Salvador J. Assael, an award-winning pioneer in the industry and the first to bring the Tahitian cultured pearl to the market.

“He was also instrumental in obtaining the certification of the Tahitian Natural Colour Cultured Pearl by the GIA,” says Madeleine Stancescu, the company’s Director of Marketing.

Fashion models, left to right: Max Azria, Dennis Basso, Terexov, Nonja Mckenzie.

Assael’s jewellery ranges from classic strands to pearls combined with diamonds, coloured gemstones, wood, and other “contemporary” materials, as well as loose cultured pearls supplied to some of the world’s most well-known luxury jewellers and designers. And, to find these remarkable pieces, Salvador Assael explains that the brand’s “experts travel the globe in search of the best quality cultured pearls and precious stones for our creations.” Elegant creations that range from classic to contemporary.

www.assael.com