By T. R. Flora
In a highly fragmented marketplace, and in just thirty-five years, Diarough NV has become one of the most influential diamond dealers in the world today.
|
“We are family!” This is a phrase that is echoed around the world by some of the finest designers and retailers when they talk about their relationship with Diarough, and who depend on the company for a supply of high quality stones. Although world famous for the delicately hued Fancy Colors it pioneered, the foundation of Diarough’s business remains its wide selection of exquisite white diamonds—all mined, sought out, and beautifully brought out to meet the demands of its large array of loyal customers.
|
As a major global player, Diarough sources its rough diamonds from all the world’s major miners, including DTC, BHP, Rio Tinto, and Alrosa. Its cutting operations are also international, and include facilities in India, Thailand, Botswana, and South Africa. Diarough is committed to operating at the highest professional and ethical standards in accordance with the Best Practice Principles (BPP). The company is also a founding member of the Responsible Jewellery Council (RJC).
|
“Diarough’s unfaltering growth has been achieved by living and breathing diamonds every day since its visionary founder, Mahendra Parikh, set up his shingle, rolled up his sleeves, and began building the family-based business, one stone and one customer at a time,” says CEO Nishit “Bali” Parikh. And as the core business grew, Diarough developed many other facets of the business and opened offices in New York and Hong Kong, with operations in eleven countries. Having offices and multi-disciplinary businesses around the world gives Diarough a leading edge in this field, and its leadership in the industry is further evidenced by the election of “Bali” Parikh as president of the Antwerp World Diamond Centre for the next two years.
|
The firm’s ethos and ethics have garnered both trust and respect, and with Diarough this respect is tinged with genuine affection. The unique humanity and feeling for people began with the Parikh founding family. It continues today, embraced by specialist staffers who strive for excellence and by suppliers to whom the company owes much and shows its gratitude. Among Diarough’s broad range of loyal customers—including some of the world’s major retailers—they all have a sense of identity with Diarough. It is no wonder then, that they all feel “We are family!”.
