Serafino Consoli: Innovation Italian Style

May 2014


Every now and then, a company comes up with something that is truly innovative. When in the hands of Serafino Consoli and its traditional Made in Italy fine jewellery , the result evokes a spontaneous That’s Wow.

Multisize ring
Multisize ring

Innovation, imagination, and ingenuity combine with traditional Italian craftsmanship and expertise to create original and surprising pieces of jewellery. In its latest collection, Serafino Consoli has created a new generation of jewellery, a revolution in the way we think about it. With a simple touch, the brand’s 18K gold and diamond creations transform themselves, adapting to the whims of their wearer. Rings become bracelets, necklaces, and earrings, bringing to life the slogan, One Size Fits All.

Eight years of experimentation

Eight years of experimentation To breathe life into the new That’s Wow collection, Serafino Consoli’s expert goldsmiths spent eight years of testing, trials, and research to finally develop the patented technology required to create this remarkable line of fine jewellery. While the pieces may appear simple and easy to transform, the manufacturing process is quite complicated, requiring thousands of welding spots and more than a hundred components.

Ring becomes bracelet
Ring becomes bracelet

Fine Jewels Forever

Adaptable and flexible, Serafino Consoli’s jewels can be shaped according to the wishes of their wearer, whether she wants to wear a ring one day or a bracelet the next. These precious pieces are also part of a family’s heritage, and can be handed down from generation to generation. With their patented design, the rings can be adapted to a child’s finger as readily as to those of an adult.

The Headquarters Combining Art & Design

For over 50 years, Serafino Consoli has been active in the jewellery and clockmaking world. In 2005, the brand began innovating in its own right. And, innovation is seen not only in design and production, but is apparent throughout the entire company, as in the futuristic architecture of the brand’s headquarters near Milan.

www.serafinoconsoli.com