Urso introduces its Lion King collection. Strength and pride are the characteristics which give him the title of The King of the Animals.
Majestic is the adjective that best suits his shape and his royal gait. Always men have been fascinated by this noble animal whose figure has influenced literature, architecture and visual arts.
We recognize in him features of courage fundamental to his existence, not so common in the mankind.
Quoting a famous African saying: "...... .Every Morning in Africa, as the sun rises, no matter whether you are a lion or gazelle, the important thing is that you start to run.”
