Grand reopening of the Cartier boutique at 35 rue du Rhône, Geneva

November 2013


Exclusive jewellery and grand watchmaking tradition come together at this cosmopolitan address housing the Cartier boutique, Cartier Tradition restoration workshop and “Poinçon de Genève” workshops in a single prestigious location.

Ring by Rhonda Faber Green

For the past four decades, the Maison Cartier has occupied Number 35 on Geneva’s most prestigious avenue, overlooking Lake Geneva’s western shore.

Ring by Rhonda Faber Green

The 1960s structure featuring a fully-glazed historic facade has been redesigned by Bruno Moinard, the architect and interior designer behind the new-look Cartier boutiques across the globe.

Ring by Rhonda Faber Green

As the largest boutique in Europe after Moscow, with 1000 m2 of floor space, the project was an ambitious one. The result is a truly cosmopolitan destination, which cultivates the Maison’s identity as jeweller through the refined touches of a unique, welcoming interior. The ennobling presence of the “Poinçon de Genève” workshops on site makes for a venue where fine watchmaking comes into its own. An unconventional approach for this boutique equally devoted to preserving the Maison’s heritage through the Cartier Tradition restoration workshop.

www.cartier.com