Louis Vuitton Rome Etoile Maison Opening

February 2012

With the opening of the first Louis Vuitton Maison in Italy on 29th January 2012, the world renowned trunk and luggage-maker marks a major achievement in its history, and firmly reaffirms its presence in Europe.

In 1988, Louis Vuitton marked its first step on the road to Rome, and established its first store in the city at the famous San Lorenzo in Lucina Square.

Over twenty years later, “Roma Etoile” will open its doors to the public. Entirely reinterpreted by architect Peter Marino, this historical cinema, dear to Roman citizens, will offer visitors a comprehensive product range. Like a rite of passage, they will pass before the works of artist Georg Dokoupil before reaching the heart of the store, where an elliptical staircase pays tribute to the baroque architecture of the Italian capital and provides, thanks to its unusual shape, an open view of the three levels.

This exceptional renovation and architectural creation will welcome the most prestigious creations of the House. Luggage, exceptional leather goods, men’s and women’s ready-to-wear, shoes, watches, jewellery and accessories will co-exist with a genuine screening room where short films, documentaries and original creations will be projected.

Source: Digital News Agency