Vivienne, the iconic Louis Vuitton mascot

November 2020


She has surfed the waves, flown in a Monogram hot-air balloon and been transformed into a soft, cuddly toy. Now, Vivienne, the iconic Louis Vuitton mascot, makes her entry into the world of jewellery.

Vivienne is unlike anyone else. Having blissfully become part of the Louis Vuitton family, this charming character, originally conceived as a decorative object, adapts to any situation and every whim.

Risen to the ranks of an emblematic mascot, she exudes fun and vivacity through all the crafts of the House, while keeping her unique zest for life, cheekiness and offbeat personality.

For the first time, her adventures take her into the marvellous world of jewellery. Just as amusing and uninhibited as ever, her preciousness is elevated with every new pendant.

Through high artisanal craftmanship, new objects of desire are born by combining coloured jewels with a variety of precious materials.

Drawing inspiration from the two Monogram flowers – respectively round and pointed –, Vivienne stands upright on her legs with her diamond eyes wide open, while her Louis Vuitton-engraved arms remain movable, free to nonchalantly swing from side to side.