Bucherer opens its first exclusive High Jewellery Salon in Zurich

September 2023

Bucherer opens its first exclusive High Jewellery Salon in Zurich

Bucherer’s new High Jewellery Salon inside its boutique on Zurich’s Bahnhofstrasse offers visitors a luxurious yet unpretentious oasis of calm. Showcasing Bucherer Fine Jewellery’s most fascinating creations, this stylish sanctuary provides an unparalleled shopping experience with the allure of sparkling gemstones and incomparable jewellery.


iamonds and coloured gemstones have been a great passion of Bucherer’s since the company was founded in 1888. Thanks to its precious, unique creations over decades, the traditional jewellery house is today considered one of the masters of the art of jewellery.

With the launch of its first High Jewellery collection and the opening of the first High Jewellery boutique in Frankfurt am Main in 2022, Bucherer celebrated an important milestone. The new High Jewellery Salon in Zurich further demonstrates Bucherer’s passion and expertise in the area of high jewellery and the company’s love of designing jewellery marked by utter perfection and uniqueness.

In planning and designing the High Jewellery Salon, the team of architects envisioned a space of relaxed luxury. The third floor of the flagship boutique at Bahnhofstrasse 50 was thoroughly renovated and converted into a sales area so all the plans could be implemented perfectly and give the pieces of jewellery enough space to shine.

Using a well-thought-out design concept, the architects have created a place full of tranquillity and stylishly understated luxury covering an area of around 90m2. Customers are made to feel as if they are in an exclusive, contemporary loft. The salon was skilfully broken up into three areas to create this apartment-like ambiance. Jewellery showcases were cleverly placed across all of these areas, with large mirrors giving the space a modern and elegant twist.

From the stylish entrance area, visitors then reach the light-flooded table area with its inviting large table. Here, customers can explore the jewellery creations or indulge in an exquisite treat. A beautiful lounge area extends into the table area. Here, too, precious items can be discovered and tried on.

Two windows open onto the roofs of the old town, while a large window in the table area affords a view of the hustle and bustle of Zurich’s Bahnhofstrasse. High-quality materials such as marble or wood add exclusivity and character to the space, with a restrained palette of colours and materials deliberately chosen to bring the jewellery to the fore. Carefully selected pieces such as coffee table books and fresh flowers add beautiful, contemporary touches.

The precious pieces of high jewellery on display at the salon are all unique and were created with a great deal of love and dedication in the workshops of Bucherer Fine Jewellery. Aficionados of rare semi-precious stone jewellery, for example, will be delighted with the playful Pastello Confetti Set. This high jewellery set from the Bucherer Fine Jewellery “Pastello” collection consists of a stunning necklace, a toi-et-moi-style ring and earrings.

Crafted with various cuts and different coloured, rare sapphires, these pieces of jewellery radiate cheerfulness and exclusivity. Lovers of sparkling diamonds will be thrilled by the eight precious pieces in the Inner Fire capsule collection. Modern and seemingly floating, these creations are incredibly stylish and unexpected. The cocktail rings, too, are distinctive and breathtaking – each one is unique, and they glisten in all the colours of the rainbow. Fresh, cheerful, and graceful.

“The opening of the High Jewellery Salon in the Zurich flagship boutique represents an important step and another highlight for Bucherer Fine Jewellery on our journey to expand and strengthen our expertise in the area of high jewellery, with all our skills focused at the very highest level. We are excited to reach another milestone in our company’s history by opening the High Jewellery Salon at our Zurich location. Here, we have strong local ties as well as an exciting international clientele, and we believe that the exceptional pieces of jewellery as well as the overall concept will meet with great interest from both target groups,” says Robert Ambord, Global Director Bucherer Fine Jewellery (a.i.).

Bucherer opens its first exclusive High Jewellery Salon in Zurich