Bucherer opens its first ever high jewellery boutique in Frankfurt

November 2022

Bucherer opens its first ever high jewellery boutique in Frankfurt

With the opening of its first High Jewellery boutique worldwide, Bucherer presents its exclusive creations in a very special setting. Measuring around 180 m2, the boutique’s premises at Goethestrasse 18 in Frankfurt feature a well-thought-out design concept.


igh Jewellery means absolute perfection. Each piece of jewellery is unique and comes with its own story. From sourcing the most precious diamonds and rarest coloured gemstones to the design and craftsmanship of the jewellery collections. Bucherer has perfected all these processes since the company was founded and continues to expand its competency.

This is how Bucherer’s team of experts, consisting of passionate gemmologists, designers and goldsmiths, creates true and iconic treasures. The most exclusive pieces of the Swiss luxury retailer are now available in the newly opened Fine Jewellery Bucherer boutique on the famous Goethestrasse in Frankfurt. Here, a sanctuary of subtle luxury and contemporary aesthetics has been created across two floors.

Measuring around 180 m2, the Bucherer boutique’s premises at Goethestrasse 18 in Frankfurt feature a well-thought-out design concept. To create a spacious environment, a breakthrough was opened between the ground floor and the first floor. To make this happen, the architects have skilfully used layers of different materials throughout the boutique. An installation by the artist Felix Stumpf located in the air space serves as a connecting element between the two floors.

The deliberately reduced choice of colours and materials adds calm to the rooms, while at the same time skilfully highlighting the pieces of jewellery. On the ground floor, a corrugated stucco lustro back wall repeatedly opens up for product placements, with the second layer, a high-quality shell limestone wall, visible in each case. Another highlight on the ground floor is the platinum-coloured monolith, cleverly placed under the opening to the upper floor. It leads upwards and foreshadows the range of products on the first floor.

The first floor has been intentionally set apart from the ground floor regarding the choice of materials. For example, the light oak parquet flooring and white wooden walls, which blend into stucco lustro, lend the room additional warmth and a feel-good quality, while platinum- and silver-coloured gas concrete creates cool elements. Customers feel as if they are in a luxurious, contemporary loft, which is accessed via a lift. To further emphasise the apartment-like style of the space, the jewellery presentation is beautifully broken up into individual lounge areas and a table area.

On the upper floor, the focus lies on the diversity of colour gemstone and diamond expertise with carefully selected pieces of jewellery and loose gemstones from Bucherer’s ateliers. Here, customers can make their very personal dreams come true thanks to the bespoke service, developing their own pieces of jewellery, selecting colour combinations and following the creative process. The exclusive pieces from the new High Jewellery collection also have their place in the stylish Bucherer boutique. On the ground floor, the high-end creations from the iconic Bucherer Fine Jewellery lines such as B Dimension, Lacrima and Pastello, as well as the Solitaire collection, are captivating.

“We are writing a new chapter in the history of our family’s company. My whole life has been about the possibilities of the future, driven by a constant passion for the extraordinary and the exceptional. The opening of our very first High Jewellery boutique in Frankfurt is the continuation of a journey that began with my grandfather’s pioneering spirit and my grandmother’s commitment to the family company,” says Jörg G. Bucherer, owner and Chairman of the Board of Bucherer Group.

The unique pieces in this High Jewellery collection are a tribute to the strong founding women of Bucherer – Louise Bucherer and her daughter-in-law Wilhelmina, known as Mina. Both shared a passion for gemstones and, contrary to the conventions of the time, played a leading role in establishing the jewellery atelier and the brand. Their dedication continues to fuel the savoir-faire of Bucherer Fine Jewellery today. Thus, the new High Jewellery collection also represents the expertise of the atelier. The number eight appears as a lucky number in various details of the creations and symbolises Bucherer’s founding year of 1888. The impressive sapphire of the Louise necklace, for example, has exactly 18.88 ct.

Bucherer opens its first ever high jewellery boutique in Frankfurt