ith its shape, clasp and screw motif, Cartier revolutionised jewellery for lovers by creating the Love bracelet in New York in 1969. A reflection of an era, it embraced a new freedom in love, sealed with a screwdriver. With the Love bracelet, falling in love became a radical adventure, an incentive to take up the challenges of love.
The cultural impact of this vision of love is carried on by Love Unlimited, the latest creation in the Love collection. This fully flexible bracelet wraps around the body like a love connection that can be attached to another bracelet, in pairs or infinitely, for a limitless love.
Ergonomic, elegant and intensely precious, the Love Unlimited bracelet has all the appeal of jewellery.
A true feat of innovation, from the first design to its final production this flexible, second-skin version took more than a hundred trials and prototypes by the Manufacture and the Maison’s design studios.
How can the rigid oval shape of the original bracelet be reinvented? By imagining a bracelet with multiple gadrooned links punctuated by Love’s characteristic, entirely hand-polished screws that intensify the dazzling effect. A jewelled cadence, between the verticality of the gadroons and the roundness of the screws, spaced differently for each size of the bracelet to preserve the harmony and proportion of the design.
Love is the story of a jewellery icon, an oval bracelet created in 1969 at the height of a cultural and artistic revolution. A veritable jewellery manifesto imagined by the designer Aldo Cipullo for Cartier New York, a key player on the creative scene, that imposed a radical and innovative motif by leaving the bracelet screws visible. It soon became the subject of an emblematic advertisement featuring the hands of a woman and a man each wearing their Love, which was published in the major New York newspapers. It became a sensation.
Its simple, unisex, identifiable design allows it to evolve in every way: set with diamonds, in a ring version, small, medium, as a pendant or dotted with stones, in white gold, multiplied by two or more, right up to the very latest Love Unlimited.
