rom its launch in the 1920s, the publishing house that was to become Europa Star took a keen interest in the world of jewellery and fine jewellery – first producing compilations of the best addresses in these sectors then covering their developments, alongside watchmaking, through several internationally circulated magazines.
A dialogue soon formed between the twin worlds of watches and jewellery until, after half a century of covering these two professions in the same magazines, in 1975 the Geneva-based publishing house decided to launch a title devoted entirely to jewellery: this would be the birth of Europa Star Jewellery, of which you are currently holding a copy (or reading the digital version!).
The beauty of jewellery stands the test of time
From black and white pages to today’s glossy editions, Europa Star Jewellery has made its way through successive eras, styles and aesthetic revolutions. Alongside its constant mission to provide a benchmark platform for designers, artisans, gemmologists, brands, boutiques and enthusiasts, it has evolved – to reflect changing times – towards a more upmarket format today. This includes more ample coverage of Haute Joaillerie which – no pun intended – is currently reaching new heights.
Over the decades, the magazine has accompanied changes in the sector, such as the rise of independent designers in the 1980s; the return to authenticity and natural stones in the 1990s; the emergence of conceptual jewellery and experimental design in the 2000s; along with the more recent boom in conscious jewellery, in which sustainability, traceability and inclusion are core values.
Europa Star Jewellery has always stood at this crossroads: between art and craft, between tradition and innovation, between hand and mind. It is this dual perspective, both critical and admiring, that has earned the trust of its readers around the world.
A human, family-driven adventure
Like all Europa Star Group publications, Jewellery is also a profoundly human family adventure. Over nearly a century, four generations of publishers have succeeded one another at the helm of the company, continuing the mission initiated by Hugo Buchser: to document the evolution of an exceptional industrial and artisanal art.
This family connection gives Europa Star Jewellery a unique tone: that of an independent magazine free to make its own choices, attentive to the diversity of voices and aesthetics, and determined not merely to observe but engage with and transmit a culture.
The magazine’s new format, launched last year under the editorial direction of Isabelle Cerboneschi, combines rigorous journalism with refined aesthetics, aligned with the world it explores. Its recognisable tone and identity give the publication its distinctive character. Alongside this new format, the digital archives give access to the writings and reflections of yesteryear, providing a better basis for analysing the contemporary scene.
As Valentin Philibert, Europa Star Jewellery’s first editor-in-chief, wrote in 1975, the launch of this new magazine was motivated by two factors: first, the significant development of the jewellery sector that was becoming more brand-driven and second, industry interest in Europa Star, known for its vast distribution network and the quality of its publications.
He predicted that this new title would be “an important factor for the development of the jewellery sector (...) and provide manufacturers with a permanent showcase for their latest creations.” These are the aims Europa Star Jewellery continues to pursue. By taking the long view, it offers a welcome respite from a world awash with constantly refreshed feeds, ephemeral content and fleeting trends. Because what the magazine is ultimately celebrating is not only its 50 years of existence, but the thousands of stories it has told – and continues to tell.
