gainst a backdrop of geopolitical tensions and a downturn in certain markets, GemGenève has sent a strong message to the entire industry: the market may have become more demanding, but it remains firmly grounded in rarity, excellence and trust.
8 years and 10 editions on, the show has once again demonstrated that exceptionally high-quality gemstones, characterful jewellery and iconic names are still attracting collectors, traders and leading international brands.
Attracting visitors from 109 different countries, GemGenève is reaching a constantly expanding audience encompassing people of all ages with an interest in the many and varied aspects of the world of jewellery. With 5,365 unique visitors and 8,009 visits logged in total, the event surpassed the previous record established in May 2025 (4,970 unique visitors and 7,259 visits). There was a 10% increase in multiple visits compared to the previous edition, a clear sign that initial visits foster further interest. Swiss, French, Italian, Belgian, British and American visitors topped the list of nationalities at the tenth edition.
GemGenève 10 was an opportunity to reaffirm the values that have shaped the event’s identity ever since 2018: respect for exhibitors, visitors, and all the trades that between them make up the jewellery ecosystem. Devised by exhibitors, the show is deeply rooted in everyday realities; a place where expertise, transparency and human-centric values prevail, making it a platform unlike any other.
Bringing together three New Designers and five Emerging Talents, the Designers’ Village put together by Nadège Totah stood out as one of the major highlights at this edition of GemGenève. All the exhibitors in the contemporary section of the Designers’ Village were much remarked-on by connoisseurs, talent-spotters and international professionals alike; strategic contacts were established and there were plenty of discussions about future collabs going on.
Buyers’ attention remains focused on precious stones. Non-oiled Colombian emeralds, Kashmir sapphires and non-heated Mozambique rubies were just some of the gemstones presented by acclaimed traders at GemGenève, characterised by their exceptional significance, quality and rarity - a sign that demand is shifting still further towards non-treated stones.
GemGenève’s eighth temporary exhibition was a resounding success with visitors. The brainchild of Mathieu Dekeukelaire, the exhibition highlighted beautiful techniques, excellent expertise and the wealth of our shared jewellery heritage. Artefacts loaned by the Baur Collection and the Geneva Museum of Art and History invited visitors on a journey through rare and historic pieces made from jade, horn, agate, coral, amber and other fine materials. As in other years, several international exhibitors also agreed to put pieces from their private collections on display.
Cutting an opal alongside lapidarist Jonathan Ulli, taking part in a blind test for minerals with gemmologist Anne Quedillac and watching material be transformed before one’s eyes by engraver Elsa Marceau were just some of the options open to the public at GemGenève 10, immersing visitors in the intimacy of artisans’ studios and their outstanding knowhow. Featuring the best part of a dozen artisans and master craftspeople and offering live demonstrations, interactive workshops and even an escape game, the métiers d’art strand was a huge success with visitors - as well as reaffirming GemGenève’s commitment to passing on knowhow, education, and promoting the rare trades that enrich the world of jewellery so much.
GemGenève is so much more than a tradeshow; today, it is firmly established as a strategic platform where expertise, trust and high-quality interactions are being restored as the true market drivers.
Thanks to a format nurturing a sense of complementarity between exhibitors and offering ideal working conditions, the event has strengthened its key positioning in the international jewellery ecosystem still further.
